Template:Buzzword inline/doc

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This template should be used to mark buzzwords, which are often found in articles about business and political topics, especially when they have been edited by people with a conflict of interest. One of the most common examples is the use of the word "solution" to refer to a product or service.

While the guideline WP:Jargon may apply, there is a distinction between the two concepts: Buzzwords differ from jargon in that they have the function of impressing or of obscuring meaning, while jargon (ideally) has a well-defined technical meaning, if only to specialists. However, the hype surrounding new technologies often turns technical terms into buzzwords, and a lot of corporate jargon overlaps with marketing buzzwords. The concept is also distinct from peacock wording, i.e. excessive aggrandizement. See the #See also section, below, for various templates for flagging jargon and peacock wording.


To tag such case put {{buzzword inline|date=October 2023}} right after the buzzword(s). It produces a superscripted notation like the following example:

     ABC, Inc. is a multinational information technology company providing software solutions[buzzword] in vanguard growth markets.[buzzword]

When and when not to use this template

Use this for buzzwords only, and only when you are not certain what to replace them with (otherwise just replace them). This may help:

  • Buzzwords: solution, paradigm, proactive, strategic, ROI, granular, market-driven, customer-focused, results-oriented, entrepreneurial
  • Jargon: myocardial infarction (for 'heart attack'), acetylsalicylic acid (for 'aspirin'), Canis lupus familiaris (for 'dog'), Party of the First Part (for 'you')
  • Peacock language: best, foremost, world authority on, most successful, leading, runaway success, exciting, blockbuster, whirlwind tour, show-stopping, tour de force, chart-topping (note that if reliable sources prove a fact, certain "claims to fame" may be permissible, e.g. "award-winning", "bestseller", etc., though these should almost always be given in specific terms with citations, e.g. "winner of the Best Actress Oscar in 1999" or "was on the New York Times Bestseller List for five weeks in 2005").


See also